Real estate CRM and property software built for Dubai teams
Portal enquiries, WhatsApp chats, viewings and owner reports often live in different places. We build one system for brokerages, developers and property managers, so every lead has an owner and every follow-up happens.
What slows this sector down today.
- 01
Portal leads go cold
Enquiries from listing platforms land in inboxes and agent phones. Nobody sees which ones were answered, so the strongest leads wait while agents chase the loudest.
- 02
Listings and permits kept in spreadsheets
Unit status, prices, owner contracts and advertising permit numbers are copied between files. An old price or a missing permit number ends up on a live advert.
- 03
No view of the full pipeline
Managers cannot tell which campaign brought a buyer who closed. Commission splits, viewings and follow-ups are tracked by hand each month.
- 04
Property management runs on chat
Maintenance requests, rent reminders and owner questions arrive on WhatsApp and get lost between staff changes.
Systems built around how you work.
Real estate CRM and lead routing
Leads from your website, portals and ads enter one pipeline, are assigned by rules (area, language, availability) and tracked until a deal closes or is lost.
CRM Development & IntegrationProperty portal and website
Searchable listings, project pages, enquiry forms and Arabic and English versions, built to be fast and found in search.
Real Estate Software DevelopmentWhatsApp follow-up and viewing booking
Reply to new enquiries in Arabic and English, qualify budget and area, and book viewings into the agent's calendar.
AI Agents & WhatsApp ChatbotsPortal and system integrations
Connect your CRM to listing platforms, accounting, e-signature and payment tools your team already uses.
API & Third-Party IntegrationOwner and tenant mobile apps
Statements, requests, documents and notices in one app for owners and tenants of managed properties.
Mobile App Development
Where AI actually helps.
First reply within minutes
An assistant answers a new enquiry on WhatsApp, asks budget, area and timeline, and hands a ready summary to the right agent.
Listing descriptions from unit data
Draft English and Arabic descriptions from structured unit fields. An agent reviews and approves before anything is published.
Stale lead and renewal alerts
Flag leads with no activity and tenancy renewals due soon, so the team acts before the lead or tenant is gone.
How to win customers online.
Area and project pages that rank
Useful pages for the areas and projects you sell, with real details, in English and Arabic, so buyers find you before they open a portal.
Paid campaigns tied to the CRM
Track each campaign through to viewing and closed deal, so budget moves to what produces buyers, not just enquiries.
Google Business Profile and reviews
Keep branch profiles accurate and ask clients for reviews after a completed deal or tenancy.
A realistic order of work.
- 01
First 30 days
- Map how leads, listings and viewings move today
- Choose CRM (HubSpot, Zoho or custom) and data fields
- Connect the website form and WhatsApp number
- 02
By day 90
- Lead routing and follow-up rules live
- Portal feed and listing management connected
- Manager dashboard for source, stage and agent activity
- 03
After that
- Owner and tenant portal or app
- Arabic and English area content on a monthly cycle
- Review reports and tune what the data shows
SYSTEMS WE CONNECT
- HubSpot
- Zoho CRM
- Bayut and Property Finder feeds (where you use them)
- WhatsApp Business API
- Odoo
- Google Business Profile
- Stripe and local payment gateways
- Calendly or Google Calendar
Examples only. We connect what you already use, where you have access and the provider allows it.
RULES TO KNOW
- Dubai Land Department rules require real estate companies to get a permit through its Trakheesi system before publishing a real estate advert, and to show the permit number in the advert. Your system can store and display permit numbers, but obtaining permits remains your responsibility. Dubai Media Office: DLD advertising requirements
- The UAE personal data protection law has applied since 2 January 2022. It covers personal data processed by electronic means, inside or outside the UAE, and generally needs the data owner's consent. Your own adviser should confirm how it applies to your business. UAE Government Portal: data protection laws
Not legal advice. Confirm your obligations with the regulator or a qualified adviser.
LIVE PLATFORMS WE BUILT
- Enesco Dubai
A real estate platform we built.
- BookMyOffPlan
An off-plan property platform we built.
Questions we hear
Do we need a custom real estate CRM or can we use HubSpot or Zoho?
Many brokerages start well on HubSpot or Zoho set up around their pipeline. Custom makes sense when you have unusual workflows such as commission splits, portal feeds or owner reporting. We compare both against your process before recommending.
Can you connect our CRM to Bayut or Property Finder?
If you hold an account with those platforms, we can build the connection their account type supports, such as pulling enquiries into the CRM. What is available depends on the platform and your plan, which we check during discovery.
Can the system handle advertising permit numbers?
Yes. We add permit number fields to listings and make them part of what your team must fill before an advert goes live. Applying for the permit itself is done by your company with the Dubai Land Department.
Can an AI assistant reply to property enquiries on WhatsApp?
Yes, for first replies, qualification and viewing booking. It hands the chat to an agent with a summary when a buyer is ready, and only messages people who opted in.
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