First 90 Days of Tech and Marketing for a Free Zone Company

What should happen in the first two weeks?

Secure the company identity online. Register the domain in the company's name with the founders as account owners, not a freelancer or friend. Set up business email on that domain, with two-factor sign-in, and a shared address such as hello@ for enquiries.

Reserve the same handle on the social platforms your customers use, even if you will not post yet. Create a shared password manager for company logins. Most small-company trouble later comes from a logo file, a domain or an ad account held by someone who has left.

Which finance and admin tools come before marketing?

Accounting software that issues proper tax invoices, tracks receivables and supports VAT if you register. The UAE is phasing in e-invoicing. A new company will usually be in the below AED 50 million group, which KPMG (22 July 2026) and Gulf News (23 June 2026) report must appoint an accredited service provider by 31 March 2027 and go live on 1 July 2027, with voluntary use open since 1 July 2026. Confirm with the Federal Tax Authority or your accountant, because dates have moved before, and pick software with a stated path to support it.

Add a place for contracts and templates, a simple document naming rule, and a basic customer list. A spreadsheet is fine at this stage if everyone uses the same one.

Confirm with your free zone authority and adviser which licensing, visa and tax obligations affect what you may advertise and where you may operate. A free zone licence can restrict mainland trading activities.

What does the first website need?

Five pages are enough: home, what you do and for whom, how it works or services, about with named founders, and contact. Include your licence and registered address details where required or customary, a clear call to action, and real examples of your thinking.

Avoid stock claims and invented testimonials. If you have no clients yet, show process, credentials and what a first project looks like. Make the site fast on mobile and available in Arabic only if you will serve Arabic-speaking buyers and can maintain it.

Set up analytics that respects privacy, and a form that sends enquiries to a shared inbox and a simple CRM list.

How do you get found in weeks 3 to 8?

Create the Google Business Profile if you serve customers locally or at an address, and complete your LinkedIn company page. Keep your name, address and phone consistent across them.

Then write three pieces of specific content that answer questions your best prospects ask. These are more useful than ten generic blog posts, and can be reused in outreach.

• Build a list of 50 target companies or roles and note why each is a fit.
• Send short, specific outreach by email or LinkedIn, and log replies in your list.
• Ask every contact for one introduction.
• Join one or two industry groups where your buyers actually gather.

When should you spend on ads, apps or custom software?

After you have talked to enough customers to know which offer sells and which phrase they use. Ads amplify a message; they cannot discover one. Custom software makes sense when you have repeated a process by hand many times and can describe it precisely.

Customer lists contain personal data. The UAE Government portal describes the federal personal data protection law, Federal Decree-Law 45 of 2021, as prohibiting processing without consent, with exceptions. Ask your adviser how to word forms and outreach. Check the rules of your free zone, which may add or alter requirements.

How do you measure whether the 90 days worked?

Use a few plain measures from your own records: conversations held with target buyers, proposals sent, and referrals received. Traffic and follower counts are weak signals this early.

At day 90, review which message got replies, which channel produced meetings, and what customers asked that your website did not answer. Rewrite the site around those answers.

Only then decide whether to invest in ads, a larger site or custom software. A short written note of what you learned will guide that decision better than any agency pitch.

What is the 90-day priority order, as a table?

Sequenced by weeks.

What mistakes do new companies repeat?

Paying for a brand identity before knowing the audience. Letting an agency own the domain or ad account. Building a large site with pages nobody maintains. Using personal email for company business. Copying a competitor's claims.

If you want a hand with the foundations, Nuvanta sets up websites and managed tech support for new companies. Ask for ownership of every account in your name before work starts.